FASHION FROM THE BLACK SEA
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Poustovit

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POUSTOVIT SS 2014
 

Lilia Poustovit is a bold fashion designer from Russia, who started out in 1998, when she opened the "Poustovit" brand store. The innovative and original outfits she designed were very successful and soon were found at the most famous concept-stores in the world, such as Dover Street Market in London and Tokyo, Le Form in Moscow, 10 Corso Como in Seoul, L'eclaireur in Paris, Spiga 2 in Milan and more.


Poustovit's philosophical approach to fashion design emphasizes the person's origins and traditions as the generators of his biggest inspiration. From which, she argues, will come the great and most creative ideas. Moreover, the three key values ​​that guide her designs are intelligence, genuineness and traditions. Out of these values Poustovit created her unique style, which is characterized by romantic minimalism, with an ethnic background.


Poustovit's extraordinary designs excel in perfect style, pure lines and simple and accurate forms; she often uses natural fabrics and complicated yet natural colors. The ethnic motif, her hallmark signature, is mainly reflected in the details, prints and accessories.


The Poustovit brand collections are shown at Ukraine Fashion Week and twice a year at the Mercedes-Benz Fashion Week in Russia.

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